From Korea to the World: Furato’s Sustainable Franchise Growth
Furato’s journey began in 2017 with a single restaurant in Seoul. What started as a small eatery inspired by Tokyo’s cozy dining culture has now evolved into a franchise with over 30 outlets across Korea. This growth did not happen by chance—it was the result of a carefully designed system that prioritizes quality, consistency, and long-term sustainability. Today, Furato is taking the next step: expanding beyond Korea into the global market.
A Franchise Model Built on Standardization
From the very beginning, Furato prepared for franchising by standardizing its menus, interior design, and customer experience. Every dish, from gyukatsu to omurice, is crafted with a strict set of recipes and preparation manuals. This means that whether a customer visits a Furato in Seoul or a future branch overseas, they will enjoy the same taste, quality, and ambiance. Consistency is more than a goal—it is the foundation of our global expansion strategy.
Ensuring Quality and Sustainable Growth
New franchise owners are required to complete a one-month intensive training program. This program covers everything from cooking techniques and food safety to customer service and daily operations. Only after passing a rigorous assessment can partners open their store. By maintaining high entry standards, Furato ensures that each partner is fully equipped to deliver the brand experience customers expect.
Furato headquarters plays an active role in protecting brand quality. Each franchise undergoes monthly inspections to ensure compliance with operational standards. Ingredients are centrally managed and supplied, minimizing the risk of inconsistency or quality degradation. Beyond logistics, Furato provides continuous support in marketing, staff training, and operational guidance. For international partners, this translates into a low-risk, high-reliability business model.
Unlike other franchises that prioritize rapid growth, Furato follows a deliberate strategy of opening only one new store per month. This disciplined approach has allowed the brand to grow steadily without compromising quality or customer trust. For global partners, this means entering a franchise system that values sustainability over short-term gain—a system that is more resilient and reliable in competitive markets.
Master Franchise Opportunities and Local Adaptation
To accelerate international growth, Furato offers master franchise agreements. These allow local partners to operate multiple outlets while benefiting from exclusive brand rights in their region. Headquarters provides detailed support packages, including operational manuals, logistics solutions, and R&D collaboration. This structure empowers partners to establish Furato successfully in their markets while ensuring they are never left without guidance.
Furato’s brand identity is rooted in authentic Japanese-Korean fusion cuisine, but we also recognize the importance of local adaptation. Our seasonal R&D team develops new dishes tailored to regional tastes. For example, Asian markets may see enhanced spice profiles, while European markets could feature lighter, health-conscious variations. This balance of consistency and flexibility enables Furato to remain relevant in diverse cultural contexts.
Furato’s brand identity is rooted in authentic Japanese-Korean fusion cuisine, but we also recognize the importance of local adaptation. Our seasonal R&D team develops new dishes tailored to regional tastes. For example, Asian markets may see enhanced spice profiles, while European markets could feature lighter, health-conscious variations. This balance of consistency and flexibility enables Furato to remain relevant in diverse cultural contexts.
Why Global Partners Choose Furato
For overseas partners, joining Furato means more than investing in a restaurant brand.
It is about partnering with a proven system that combines:
- A strong, authentic brand identity built on quality and trust
- A sustainable growth model with standardized operations and ongoing support
- Rigorous training and quality control to minimize operational risks
- Master franchise opportunities for exclusive regional growth
- A blend of global identity with local flexibility to ensure long-term competitivenessIn today’s fast-changing international food franchise market, Furato’s expansion strategy stands out as a model of sustainable growth.
By prioritizing consistency, support, and innovation, we are building a brand that connects people worldwide—one store, one city, and one culture at a time. For global franchise partners, Furato represents not just an investment, but a path to lasting success in the international dining industry.
